Writing a blog post for a business blog can sometimes be stressful, tiresome, and boring most especially if you are a blogger with no clue on how a business blog should look like, what are the essential ingredients to add to the 'pot' of your business blog content to make it come much alive and instill loyalty to your online business customers and audience.
It is a fact that businesses with good blog content gets 55% more traffic than online businesses that either do not have a blog at all or have a blog with very poor content in it. Also in the game of blogging, content they say is key, a good content means more visitors and potential customers visiting your site regularly while a bad content spells doom for your online business.
There are many points that need to be covered and acknowledged in order for you to be able to write a killer blog posts for your business blogs, some of which are emphasized below.
Point 1: Write on Product Tips and How-Tos: Nothing is most embarrassing and worrisome than when your online customers purchase one of your product online and finds it very difficult to make use of such product and to make matters worse, there are no guidelines or tips showing that talks about the nature, characteristics and how the product can be used efficiently. In this regard, one of your major consideration in writing posts for your business blog is to write generally about the type of product or service you offer and how can your potential buyers benefit immensely from using your product.
Point 2: Organize Contests for your Audience: This is a very effective tool in dragging potential customers to your site. A contest about a particular product of yours can be organized on your site and prizes that are related to the type of product you offer or sell are given to deserving winners at the end of the contests. With this way, you will have a targeted list of potential customers who may want to buy your product in case they do not win. More on how to create a contest for your blog will be properly explained in subsequent posts.
Point 3: Offer Case Studies and Growth rate: Blogging becomes so much fun when you offer various real life results and showing how the results affects the growth of your product brand and other brands is really an eye opener. With this potential customers visiting your business blog are convinced of the quality of your product and they are excited to use them. Also do not forget to include testimonials from other customers that have tried your products and are ready to testify about them.
Point 4: Offer Latest News about your Business and Industry: To avoid boring your audience with so much hot selling tips and sales pitch, you can decide to calm them down and rejuvenate them with latest news or happenings in your industry or business, what product is hot in the industry, and how people are making use of your competitors brands while also highlighting the benefits or your business and brands.
Point 5: Make Use of Customers Success Stories: There is a saying that 'a happy customer is always a 'coming' customer', customers success stories on your blog helps give your blog the credibility it deserves. If a customer is happy about your product, that on its own sends a buy signal to ten other customers. It is best you search the internet for reviews of those that have made use of the product or brand you are offering and follow up with them on your blog.
Point 6: Interview your Industry Leaders: Do not be an Island of your own, go an extra mile to interview notable leaders of your industry. This is a great way to share values with others while also promoting your product and business. Also you will end up providing useful information about your industry for your online audience.
Point 7: Use Videos, Images and Multimedia to Make your Points Known:The use of pictures and videos is very amazing to online viewers. In order to keep the atmosphere filled with excitement and at the same time pass useful information across to your business blog users and potential customers, you must also arm yourself with the tool of using revealing videos, attractive images and multimedia.
